Artículos técnicos para tiendas que quieren crecer.
GDPR in PrestaShop: why you can’t ignore it If you sell online to customers in the European Union, your PrestaShop store must comply with the General Data Protection Regulation (GDPR). It’s not optional, it doesn’t only affect large companies and the penalties for non-compliance are very real. The problem is that many PrestaShop stores believe […]
The PrestaShop mistakes that are holding your store back without you knowing Most PrestaShop stores work. They load products, process orders and collect payments. But the difference between “working” and “working well” is enormous in terms of traffic, conversions and revenue. Many of the most serious problems in a PrestaShop store are invisible at first […]
Why choosing the right PrestaShop modules makes all the difference PrestaShop is a powerful platform out of the box, but its true potential is unlocked with the right modules. The problem is that there are thousands of options available, many outdated, others poorly optimized, and only a few that actually solve real problems for an […]
SEO in PrestaShop: Why Many Stores Don’t Get the Traffic They Deserve Having a great product catalog doesn’t guarantee visibility on Google. Many PrestaShop stores have carefully crafted product pages, competitive prices, and an attractive design, yet they barely receive any organic traffic. The problem is almost never the visible content. It’s what happens underneath: […]
Many PrestaShop stores are slower than they should be. And in most cases, the problem is not in the code: it is in the server where they are hosted. At PrestaTools we have spent years developing modules and analysing client installations. One of the first questions we ask when a store has performance issues is […]
Acquiring a new customer costs between five and seven times more than getting one who has already bought from you to come back. Yet most PrestaShop stores invest almost their entire budget in advertising to attract new users, while existing customers simply disappear without a trace. The result is a wheel that never stops spinning: […]
Your store has products. It has traffic. It has well-crafted descriptions and decent photos. But there is one element that most PrestaShop stores neglect, and it silently costs them sales every single day: the search bar. When a customer uses the search bar, they are sending a clear signal: they know what they want and […]
The problem nobody talks about You open your store’s backoffice. You need to check an order. Then adjust a product price. Then check stock levels. Then handle a return. And in between, configure a module that just sent an alert. Every one of those actions means navigating nested menus, remembering where each section lives, clicking […]
Your PrestaShop store has traffic. You have great products. You have competitive prices. But there’s something many stores overlook that can make the difference between a sale and an abandoned cart: other customers’ opinions. Online shoppers can’t touch the product, try it or talk to a trusted salesperson. The only thing they have to make […]
You have traffic. You have products. You have competitive prices. But sales are not coming in the way they should. This is one of the most common problems in PrestaShop stores with some history behind them: the customer arrives, browses, and leaves. Without buying. Without any obvious reason. In many cases, the issue is not […]
