Prestashop

How to Comply with the GDPR in PrestaShop

June 2, 2026

GDPR in PrestaShop: why you can’t ignore it If you sell online to customers in the European Union, your PrestaShop store must comply with the General Data Protection Regulation (GDPR). It’s not optional, it doesn’t only affect large companies and the penalties for non-compliance are very real. The problem is that many PrestaShop stores believe […]

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Prestashop

The 15 Most Common PrestaShop Errors and How to Fix Them

June 2, 2026

The PrestaShop mistakes that are holding your store back without you knowing Most PrestaShop stores work. They load products, process orders and collect payments. But the difference between “working” and “working well” is enormous in terms of traffic, conversions and revenue. Many of the most serious problems in a PrestaShop store are invisible at first […]

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Prestashop

How to Improve SEO for a PrestaShop Store in 2026

June 2, 2026

SEO in PrestaShop: Why Many Stores Don’t Get the Traffic They Deserve Having a great product catalog doesn’t guarantee visibility on Google. Many PrestaShop stores have carefully crafted product pages, competitive prices, and an attractive design, yet they barely receive any organic traffic. The problem is almost never the visible content. It’s what happens underneath: […]

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Prestashop

Which Hosting to Choose for PrestaShop in 2026

May 27, 2026

Many PrestaShop stores are slower than they should be. And in most cases, the problem is not in the code: it is in the server where they are hosted. At PrestaTools we have spent years developing modules and analysing client installations. One of the first questions we ask when a store has performance issues is […]

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Prestashop

How to Retain Customers in PrestaShop and Increase Repeat Purchases

May 25, 2026

Acquiring a new customer costs between five and seven times more than getting one who has already bought from you to come back. Yet most PrestaShop stores invest almost their entire budget in advertising to attract new users, while existing customers simply disappear without a trace. The result is a wheel that never stops spinning: […]

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Prestashop

How to Improve PrestaShop’s Search Engine and Boost Sales

May 21, 2026

Your store has products. It has traffic. It has well-crafted descriptions and decent photos. But there is one element that most PrestaShop stores neglect, and it silently costs them sales every single day: the search bar. When a customer uses the search bar, they are sending a clear signal: they know what they want and […]

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Prestashop

How to Access Modules and Settings Faster in PrestaShop

May 15, 2026

The problem nobody talks about You open your store’s backoffice. You need to check an order. Then adjust a product price. Then check stock levels. Then handle a return. And in between, configure a module that just sent an alert. Every one of those actions means navigating nested menus, remembering where each section lives, clicking […]

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Prestashop

How to Increase Conversions in PrestaShop Using Social Proof

May 7, 2026

You have traffic. You have products. You have competitive prices. But sales are not coming in the way they should. This is one of the most common problems in PrestaShop stores with some history behind them: the customer arrives, browses, and leaves. Without buying. Without any obvious reason. In many cases, the issue is not […]

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Prestashop

How to increase conversions in PrestaShop (complete guide)

May 5, 2026

You have traffic. You have products. You have visitors. But sales are not coming in the way they should. This is the most common problem in PrestaShop stores with some history behind them: the traffic is there, the interest is there, but something happens between the moment a customer arrives and the moment they should […]

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Modules

How to Add WhatsApp to Your PrestaShop Store (With and Without a Module)

April 27, 2026

If you have a PrestaShop store, adding WhatsApp as a contact channel is one of the quickest improvements you can make to increase customer trust and reduce cart abandonment. In this article we cover all the available options, from the most basic to the most complete. Why Add WhatsApp to Your PrestaShop Store? WhatsApp is […]

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